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		<title>Understanding the Customer&#8217;s key words</title>
		<link>http://iart-ng.org/marketing/understanding-the-customers-key-words/</link>
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		<pubDate>Fri, 16 Oct 2009 08:05:38 +0000</pubDate>
		<dc:creator>iART Staff</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Keywords.  Mention that term to any online marketing practicioner, and you&#8217;ll get near universal agreement that keywords are the foundation upon which everything else must be built.  Keywords are discrete, and they serve a very specific purpose.  Without them, the link to your customers may never be established.
Some would argue that keywords are overrated, and [...]]]></description>
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		<title>Dear Customer, I am here</title>
		<link>http://iart-ng.org/marketing/dear-customer-i-am-here/</link>
		<comments>http://iart-ng.org/marketing/dear-customer-i-am-here/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 23:17:40 +0000</pubDate>
		<dc:creator>iART Staff</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Unless you&#8217;re locked away or lost on some island, chances are you are serving someone whether you like it or not.  For some, this process of serving someone is front and center to their way of living.  They have a product or service, or perhaps both, and if they know what they&#8217;re doing, they have a pretty [...]]]></description>
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